How to Create Facebook Posts That Get Shared: Get More Reach

Facebook Posts

Are you looking to increase your Facebook post’s visibility and engagement? Making your posts shareable is the key to reaching a wider audience and boosting your social media presence. In this article, we will walk you through a step-by-step guide on how to make a Facebook post shareable, along with some essential tips and tricks.

In today’s digital age, creating Facebook posts that are not only engaging but also shareable is a key goal for businesses and individuals looking to expand their online reach. Sharing a post can significantly boost its visibility, making it essential to understand the psychology behind what motivates people to share content on social media platforms like Facebook. In this article, we will delve into the strategies and techniques that can help you craft Facebook posts that are more likely to be shared by your audience.

Emotions Drive Facebook Post-Sharing

The foundation of creating shareable content lies in evoking emotions in your audience. Emotions are a powerful motivator for sharing, and posts that make people feel something are more likely to be shared. These emotions can range from happiness and nostalgia to even anger. However, studies have shown that positive content tends to garner more shares than negative content.

Consider the emotional impact of your content. Whether it’s through humor, inspiration, or tapping into current events and trends, aim to create posts that resonate emotionally with your audience. Remember, the stronger the emotion, the more likely it is to be shared.

Understanding Your Audience

To create shareable content, it’s crucial to understand your target audience and their motivations for sharing. Most people share content on social media with the following motivations:

  1. Bettering Lives: Sharing content that they believe will improve the lives of their friends and family, such as motivational quotes or helpful tips.
  2. Spreading Beliefs: Sharing content that aligns with their beliefs, whether it’s political, social, or related to a cause they support.
  3. Encouraging Engagement: Sharing content that they expect their audience to engage with, leading to conversations and connections.
  4. Nurturing Relationships: Sharing content that reflects their interests, helping them connect with like-minded individuals.
  5. Online Identity: Sharing content that reinforces their online identity and personal brand.

To create content that resonates with your audience’s motivations, consider these factors when planning your posts. Tailor your content to fulfill one or more of these motivations, increasing the likelihood of shares.

Three Categories of Shareable Content

Research has shown that most shared content online falls into one of three categories:

  1. Utility: People love to share content that they believe will be useful or helpful to others. Consider creating posts that offer valuable information, tips, or life hacks.
  2. Entertainment: Entertaining content that brings joy, amusement, or laughter is highly shareable. This includes funny videos, memes, or anything that evokes a sense of delight.
  3. Inspiration: Inspirational content, which can be in the form of quotes, stories, or messages that uplift and motivate, tends to garner significant shares.

When crafting your posts, aim to fit them into one of these categories to increase their shareability. Remember that not every post needs to be shareable; focus on creating a few highly shareable pieces of content.

Examples of Shareable Content

To illustrate the concepts discussed, let’s look at a few real-life examples:

  1. Sports Bar Post: After a local sports team’s loss, a sports bar posted content that resonated with the emotions of fans. This post reflected their identity and emotions, resulting in 271 shares.
  2. Collision Center Post: A collision center shared a nostalgic image of a car, evoking a sense of nostalgia and joy. This simple post received 113 shares.
  3. Car Dealership Post: A car dealership posted about an upcoming air show featuring the Navy’s Blue Angels, tapping into a sense of patriotism and excitement, resulting in 46 shares.

These examples demonstrate how understanding your audience’s emotions and motivations can lead to shareable content that resonates with them.

Post-Publication Strategies

Once your post is live, there are several strategies you can employ to increase shares:

  1. Ask for Shares Privately: Reach out to key friends or individuals with a substantial following privately and request them to share your content. Avoid using engagement bait language in your posts.
  2. Share It Yourself: Share your post on your personal page and in relevant Facebook groups. Every share contributes to the post’s perceived popularity.
  3. Encourage Tagging: Prompt your audience to tag friends in the comments who might find the content interesting. This expands the post’s reach to new audiences.


Creating Facebook posts that get shared is a valuable skill in the world of digital marketing and social media. By understanding the psychology behind sharing, catering to your audience’s motivations, and crafting content that evokes emotions, you can significantly increase the likelihood of your posts being shared. Remember that not every post needs to go viral, but consistent efforts to create shareable content can lead to organic growth and engagement on your Facebook page. So, keep experimenting, and don’t be discouraged if not every post goes viral – it’s all part of the journey to creating engaging and shareable content on Facebook.

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